Visual effects went through this same development issues as the industry matured. What took this industry decades to advance it taking months in AI. Think the spaghetti Will Smith and now this. Another one people don't mention here but is specific to video is higgsfield ai.
> Those old movies with old visual effects are watchable and still enjoyable.
Id say it’s definitely possible to get spoiled by high production quality - if I went back to the old Star Trek or even the first seasons of the Doctor Who reboot, I’d mostly have to try to enjoy it for the story (then again, Doctor Who has never been overly concerned with presentation, the most fearsome aliens in the galaxy being metal boxes with plungers sticking out of them is quite silly). Same with most CGI in the older movies or even the style of older anime, it can all be a bit hard to watch.
I guess I also experience the same with video games, though to a lesser degree - some like Hidden & Dangerous 2 can still be enjoyed whereas something like Operation Flashpoint would be quite frustrating, though more often due to controls rather than graphics.
Spaghetti Will Smith was funny, this only inspires disgust in me: a clear downgrade. We're just getting deeper in the uncanny valley, with no end in sight.
> Visual effects went through this same development issues as the industry matured.
The difference is intent. Watching an old movie, the effects are obviously janky and far from seamless, but the authors had intent and the imperfections are understandable. When an AI jumbles a basic walk animation, it's just weird and soulless. The prompter just didn't want to spend any time doing actual work, so used this slop as a stand-in, when better techniques exists.
Unsure if it's just the way they prompted it / coded it, but the output is far too much a literal direct copy of the lyrics. The best music videos have a story arc on the theme of but often not litearlly the lyrics, and start with obscurity and reveal something (following all the literary/story mechanisms)
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
The entire thing was cringeworthy to the core. I kind of enjoyed it though because it perfectly epitomized "AI slop" in the first 30 seconds so wonderfully. "Michelle Pfeiffer, that white gold" - show a blonde woman in a gold sequined top! "Livin' it up in the city" - show a shot of a big city!
If anything, the absurd literalism of the video contrasted so perfectly with the (IMO) brilliant clever originality of the lyrics. E.g. "Michelle Pfeiffer, that white gold" is actually a not-so-subtle reference to cocaine. Imagine if the lyrics were as stupidly unoriginal as the video ("Now we're all snorting cocaine!!").
Wierd Al videos are a parody of an existing property. "White and Nerdy" is a parody of "Riding Dirty" by Chamillionaire, but the lyrics are about nerd stereotypes (as an intentional contrast with black culture as presented in the original,) and a great deal of creative effort is put into making those lyrics humorous while also fitting to the original theme. Nothing about Wierd Al's videos are "totally literal," certainly not in the sense of these AI videos, which are "literal" in the sense of "literally showing what the lyrics are describing."
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
This wasn’t possible even a year ago, with the speed of things changing and how much money is spent on movies is there really a doubt that someone will be able to make $100 million movie for less than $1 million in token spend?
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
It is jarring to me that most of the dancing seems slightly out of sync with the music. It is like a music video uncanny valley - images look good, but the lack of sync to the sound shatters the illusion entirely.
To me nearly all of the real world dancing looks like that. The dancers could literally be olympic level and I still don't see the connection between their movements and the sounds of the music. Music videos sometimes do sync for me but only on very simple motions, and for whatever reason shuffle dance on video almost always looks great.
There's definitely still room for innovation in custom use cases with AI. I like to write and draw comics, but it's very time consuming to make a finished product. Working with tools in default and you'll have a bad time. You have to really guide it and if you're using a longer story to adapt, it'll compress things and lose context during Thinking. Luma labs was the most interesting tool I've seen so far, but there's still a lot of room for growth
Even their demo clips are soundly in the uncanny valley, and I assume normal folks using it and having to pay for each clip will have generally worse results.
Seems like if you build some more scaffolding around it, it wouldn't be bad. I think AI video isn't quite there yet so you probably would want to lean into that. For example you could ask for an animated or cartoon music video so the real shots don't look weird. Also if you gave it some guidance on what a good music video is like it would probably help as well. But yeah idk may be that's not the goal here.
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic.
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
> need auteurs to curate vignettes or effects and cut or mask them in etc
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
The same thing is happening in software, I see the ladder pulled up and don't feel vulnerable as senior staff. If anything, we face a massive and increasing competency crisis in computing because there is a cult dumb enough to believe acceleration and doomer cases for LLMs.
As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
He's not wrong though. In the 80s I'd watch video shows and over the course of a week I'd probably see some videos 10 times. And it wasn't background filler - I'd actually be sitting in a chair/couch and watching the videos. Kids don't do this anymore. First many/most songs are made popular through TikTok memes, not videos. And videos really are mostly just played in the background as they do other stuff. No one is just tuning into Yo MTV Raps or Headbangers Ball anymore.
Video killed the radio star. Streaming killed the video. Sure, lots of people use youtube for consuming music, but how many of them truly are watching the videos or just have them on while they do something else without seeing the images? With that in mind, putting anything on screen is just checking the boxes
But why spend the same amount of money on AI instead of humans? My guess is that shooting a music video is probably fun for a lot of artists. And with AI the result is not predictable and might be inconsistent in the dumbest ways.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
They are terrible. Perhaps if one on purposely prompts for a weird imaginary, the result could be less awful even acceptable, like that famous Gucci ad. These videos instead are common scenes with the super cringey AI artifacts.
These are pretty terrible, but for me there were at least a few moments where they genuinely became "so bad they're awesome". They actually re-enforced an idea I keep coming back to: sometime soon a real artist is going to use AI to make something amazing, not by aiming for flawless "realism" or some kind of pastiche slop, but by leaning into the weirdness that often comes out of AI.
Video can be good if you stick to a garden path of simple scenes with tons of examples in the training material and not a ton of motion between overlapping objects in a scene, and don't really care too much about specifics.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
As a clanker-apologist I gotta say this is the strawman of AI slop brought to life. Letting the machine do literally everything without even supervision and see how it turns out? No surprise at all the results are so bad.
My fav AI video is still Post-Scarcity Blues from a year ago https://www.youtube.com/watch?v=q_t3h2AZ0KY There have been others I've enjoyed since then. But, that one stands out in memory. Work warning: it is occasionally just a bit spicy.
The music itself is Uptown Funk... which was a very successful song in 2014 (https://www.youtube.com/watch?v=OPf0YbXqDm0)
The videos are indeed awful though.
Id say it’s definitely possible to get spoiled by high production quality - if I went back to the old Star Trek or even the first seasons of the Doctor Who reboot, I’d mostly have to try to enjoy it for the story (then again, Doctor Who has never been overly concerned with presentation, the most fearsome aliens in the galaxy being metal boxes with plungers sticking out of them is quite silly). Same with most CGI in the older movies or even the style of older anime, it can all be a bit hard to watch.
I guess I also experience the same with video games, though to a lesser degree - some like Hidden & Dangerous 2 can still be enjoyed whereas something like Operation Flashpoint would be quite frustrating, though more often due to controls rather than graphics.
Ehh, they did what they could at the time.
> Visual effects went through this same development issues as the industry matured.
The difference is intent. Watching an old movie, the effects are obviously janky and far from seamless, but the authors had intent and the imperfections are understandable. When an AI jumbles a basic walk animation, it's just weird and soulless. The prompter just didn't want to spend any time doing actual work, so used this slop as a stand-in, when better techniques exists.
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
https://www.youtube.com/watch?v=Yj6V_a1-EUA
This is what LLM models do.
If anything, the absurd literalism of the video contrasted so perfectly with the (IMO) brilliant clever originality of the lyrics. E.g. "Michelle Pfeiffer, that white gold" is actually a not-so-subtle reference to cocaine. Imagine if the lyrics were as stupidly unoriginal as the video ("Now we're all snorting cocaine!!").
https://youtu.be/N9qYF9DZPdw?is=tU_8p-hDZv9gjAJ6
Glad they acknowledge this.
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
This is a fundamental shift in how storytelling is funded and made, not in who does the driving.
Same as is happening with code.
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
While checking out the gallery, came across this image:
https://www.tryai.dev/gallery/d3725e9b-1df9-4c10-8a23-2fc705...
There’s something wrong with it, but I just can’t put my paw on the problem.
https://youtu.be/j36hjNuAIWQ
You can still delete this, there is time.
https://m.youtube.com/watch?v=E6XofKqFYeQ
I like the scene with the hands.
https://www.minimax.io/news/minimax-hailuo-23
(No affiliation, I just want to see how well they work).
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
https://youtu.be/uDAeAuYyl0E (parody of Claude announcements) https://youtu.be/cSsVNtGPOIg (recreating a fireship video)
Did you use a skill library to make this?
And then the clip was literally just an arm wearing a watch!
That's freaking hilarious!
It's like someone playing charades
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
The idea is to reduce production cost and therefore more plentiful/accessible.
https://youtu.be/HDdsKJl92H4
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
I wouldn't do anything production grade in Wan.
The OP would exclusively be using Seedance 4k if they were serious about this.
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
My fav AI video is still Post-Scarcity Blues from a year ago https://www.youtube.com/watch?v=q_t3h2AZ0KY There have been others I've enjoyed since then. But, that one stands out in memory. Work warning: it is occasionally just a bit spicy.