I just want to be the first to make this connection to "Digger" 2026 starring Tom Cruise and no I'm not joking I'm just really deep in this rabbit hole
The term "Diggers" historically refers to "The True Levellers" - 17th-century radical Christian agrarian group that fought against the English establishment and believed the earth was a "common treasury" for all.
See also; edited liquor bottle image referencing the Eagles' "Hotel California" ("We haven't had that spirit here since 1969"). Pop culture reference
So... someone has been posting cryptic adverts annually from 1981 through 2026, which together constitute logic puzzles and obscure references.
The main thing I think is quite cool, besides the sheer persistence, is that anyone noticed and there's a community following this. Everyone has stuff going on in their lives, this seems so obscure that you'd almost expect people to shrug and ignore.
See also; edited liquor bottle image referencing the Eagles' "Hotel California" ("We haven't had that spirit here since 1969"). Pop culture reference
The main thing I think is quite cool, besides the sheer persistence, is that anyone noticed and there's a community following this. Everyone has stuff going on in their lives, this seems so obscure that you'd almost expect people to shrug and ignore.