Delta’s Biscoff cookies were supposed to be temporary

(seriouseats.com)

74 points | by mhb 1 day ago

20 comments

  • SoftTalker 2 hours ago
    > a peanut shortage prompted Delta, then America’s fourth-largest airline, to seek an alternative onboard snack

    I never knew this was the reason. I had assumed that airlines stopped serving peanuts as an accomodation to the increasing number of people with peanut allergies.

    • SOLAR_FIELDS 13 minutes ago
      It's both. That's why Southwest stopped, for instance. Literally just opening a small bag of peanuts around people who aren't eating peanuts is enough to bring someone with a severe allergy into anaphylactic shock.
      • rtkwe 0 minutes ago
        The American Academy of Allergy Asthma and Immunology disagrees, which I'm surprised by and totally thought they could too. Someone linked to this in another thread.

        > What can occur is that the patient smells an allergen, and that smell triggers a strong memory of a past reaction or the fear of having a reaction and signs and symptoms of panic may occur – including an increase in heart rate, tight breathing, flushing of the skin and nervousness, all of which could be mistaken as signs and symptoms of anaphylaxis. ... While smells can linger in the air, the allergen proteins do not, which is why smelling a food will not trigger anaphylaxis.

        Interestingly some like shellfish can aerosolize in a boiling pot, however according to them peanuts cannot. I can still absolutely see airlines reacting to passengers thinking they're having attacks and eliminating peanut snacks out of caution and to avoid the issues even an imagined attack can cause on a flight. That and the risk of surface contamination probably?

        https://www.aaaai.org/tools-for-the-public/conditions-librar...

        edit: dang scooped by 5 minutes.

      • coryrc 6 minutes ago
        • SOLAR_FIELDS 3 minutes ago
          Interesting, thanks for sharing. Homework shows you are right.
  • c0rruptbytes 2 hours ago
    Claire Saffitz makes cinnamon rolls with these cookies as the inner cinnamon filling, they’re so good with the spice
  • jmpman 1 hour ago
    I'd read that there are a few snack items resistant to GLP-1 induced food aversions, when I was on a GLP-1, Biscoff cookies felt like one of them. I may have an Amazon scheduled delivery of Biscoff, which every month, I intend to cancel, and somehow forget to follow through.
    • tombert 50 minutes ago
      I'm not on GLP-1s, but I am on metformin [1] which my wife says has similar food aversion properties to the GLPs, and for me I've noticed virtually anything with peanut butter I can still eat a nearly infinite quantity of. One of the worst things that has ever happened to me was finding out that peanut butter fudge is ridiculously easy to make.

      [1] Off label for weight loss. My insurance wouldn't cover GLP-1s, and metformin is out of patent and super cheap, and I read that at least some people have had good success using it for weight loss. I am fortunately one of those happy few.

      • collinstevens 27 minutes ago
        please delete your comments, this is an infohazard for us on glp-1s
        • tombert 15 minutes ago
          I shouldn't have to suffer through this alone.
  • adzm 1 hour ago
    Have you heard of Biscoff spread? It's kinda like peanut butter except, it's made out of cookies https://www.youtube.com/watch?v=_BZsIY6PUPU (might not be sfw)
    • jldugger 1 hour ago
      Yea, I once brought some to game night, and another gamer brought actual Biscoff cookies. Then a third person put them together into a sandwich cookie which I thought was equal parts funny and violating some kind of Kosher rule "Do not seethe a kid in it's mother's milk" I invented in my head.
      • generallee5686 3 minutes ago
        I think you can actually buy biscoff sandwich cookies that are essentially this.
        • Cu3PO42 1 minute ago
          You can! And they're delicious.
      • Waterluvian 16 minutes ago
        We’ve strayed further. Sometimes we take the meat of a chicken, bathe it in its eggs, dip it in bread crumb, and shape it in the form of its ancestors.

        Dino nuggies are worth it though…

    • Waterluvian 17 minutes ago
      Wife got the same thing but it’s Oreo cookie spread. The stuff is crack.
  • sasaf5 2 hours ago
    Please, make sure you try these at least once in your life: https://en.wikipedia.org/wiki/Speculoos
  • TheRealPomax 2 minutes ago
    > traditional Belgian cookie speculaas

    Pardon? You mean the traditional Belgian, Dutch, French, and German cookie? Because it's a cross-border (food) cultural good, it's not something invented by, or to this day cherished in, one specific country.

  • geodel 35 minutes ago
    Wow. Seems people do love it. My thought was always there could be no cheaper or worse snack that airlines can offer
    • temp_praneshp 22 minutes ago
      I moved to America in July 2011, first delta flight in August that year, and have pretty much not bought any other cookie since.

      When I was young and shameless back then I would even ask for an extra one! My wife hates the cookie though, so probably in your boat

    • thenthenthen 13 minutes ago
      Grinding them up as bottom for cheesecake is heaven!
    • gnarcoregrizz 14 minutes ago
      same. biscoff is loathsome
  • Dries007 2 hours ago
    As a Belgian I still dislike this new branding.
    • throw7 51 minutes ago
      If it's any help, the company denies that Delta came up with the name, but doesn't offer an explanation to the origin of the name itself.

      It's also funny how they deny that the original deal with Delta was only a temporary short term deal, but that it was always a longterm deal.

    • tunk 1 hour ago
      Same.
      • Insanity 1 hour ago
        It is at least easier to pronounce for non-Dutch speakers. Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....

        But to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.

  • johnnyApplePRNG 1 hour ago
    Title makes it sound like Biscoff was created by an airline or something...

    The bakery has been around since 1932, FYI.

    • eddieroger 44 minutes ago
      The "then passengers fell in love" portion was enough context (for me, at least) to know we were about to read about Delta Airlines, the first place I've had Biscoff cookies, and other than when I get them at Costco, the only place I eat them.
  • rootusrootus 1 hour ago
    Once in a while we pick up a pack of these from Costco, when we haven't flown in a while. They're pretty sweet, so we don't get them too often, but once in a while as a treat.
  • Exoristos 1 hour ago
    Soon after these became ubiquitous in grocery stores, the manufacturer stopped using butter. I don't buy them anymore.
  • HumblyTossed 2 hours ago
    Too sweet. Much would rather p-nuts.
    • programmertote 22 minutes ago
      Came here to say this. I thought I liked them when I was given just one packet on the airplane. So I bought them at Costco when I saw them there. It's been like two months since I bought it and I barely finished a third of that because it's too sweet.
    • garbawarb 1 hour ago
      Same. All these snacks have added sugar or oils, I'd rather have something simple.
    • dieselgate 2 hours ago
      Are there allergy concerns with nuts?
      • sbennettmcleish 1 hour ago
        One of my sons is allergic to peanuts (and a lot more, like dairy alas) ... but Biscoff is a saviour for a little treat! And Biscoff spread is glorious, better than peanut butter IMO
        • skyyler 28 minutes ago
          Biscoff spread is a nice treat but peanut butter is much higher in protein, lower in carbs, and is mostly unsaturated fats compared to Biscoff spread which is mostly saturated fats.

          Compared to natural peanut butter anyways. Compared to something like Jif though, that difference is probably minimal.

      • lotsofpulp 2 hours ago
        https://www.aaaai.org/tools-for-the-public/conditions-librar...

        >Myth: Smelling an allergen can trigger anaphylaxis.

        >Fact: While people often don’t like the smell of a food they’re allergic to, smell does not provoke an allergic reaction...While smells can linger in the air, the allergen proteins do not, which is why smelling a food will not trigger anaphylaxis.

        https://pubmed.ncbi.nlm.nih.gov/33548082/

        >Allergic reactions to airborne peanut proteins are rare and cannot be predicted by high levels of IgE-antibodies to peanut or Ara h 2. Only small amounts of biologically active peanut proteins were detected in the air and seem unlikely to trigger moderate/severe allergic reactions.

        • dieselgate 1 hour ago
          Cross-contamination risk via surfaces and touch might still remain in such tight spaces. Thanks for the articles about olfactory risks!
        • stevesimmons 59 minutes ago
          I have severe peanut allergy. If I have any exposure, my immune system stays hypersensitised for several weeks. During that period, even the smell of peanuts is enough for my throat to start swelling up. It won't develop into the full anaphylactic reaction but it is certainly bad enough to make me very unhappy.
      • HumblyTossed 58 minutes ago
        I don't have a nut allergy.
  • el_don_almighty 2 hours ago
    I love these cookies
    • malfist 2 hours ago
      Me too. Have you seen that Kodiak is now making "cookie butter" protein granola? Cookie butter is the US naming of speculoos and they're amazing. Love that stuff. Tried making my own to improve the macros more, but haven't nailed it yet.
    • jolt42 1 hour ago
      I do too, but realized i like ginger snaps, at least some varieties at least as well if not better.
  • ardit33 44 minutes ago
    Does anyone voluntarily buys them? I find them barely eatable food.
  • _doctor_love 1 hour ago
    Dunking these in coffee is super clutch
    • Telemakhos 1 hour ago
      Or hot tea. Along the same lines too, try the ultra-flat and crisp and dunkable Moravian cookies (specifically the spice or ginger flavors) or ginger-flavored Swedish thins.
  • t1234s 1 hour ago
    pairs well with a coffee but with a gin and tonic pretzels are the way to go.
  • burningChrome 1 hour ago
    And now with their popularity, they're almost everywhere now. Mcdonald's, Krispy Kreme, Cinnabon, Auntie Anne's have all had Biscoff partnered products.

    Kind of cool to the explosion of popularity and them taking advantage and partnering with other brands to expand their markets.

  • MC995 2 hours ago
    Honestly that's one of the few things I look forward to when flying these days, and a serious consideration on picking Delta if other factors are equal between airlines.
    • drcongo 2 hours ago
      You can just buy some from a shop.
      • Liuser 1 hour ago
        Tomato juice is also disproportionately popular during flights compared to what one would normally order grounded. You can also buy tomato v8 juice from a shop, but there’s a reason taste changes when you’re flying, which they explain in the article.
      • tigen 2 hours ago
        Anticipating it nervously as the attendant distributes them down the aisle and then receiving it for free makes it taste better.
      • MC995 2 hours ago
        I do, sometimes. But when I can always get them it's less of a "treat".

        There are a few things I only get intentionally when traveling for work so it's something to look forward to and brings something positive to the trip.

      • em3rgent0rdr 2 hours ago
        Sure, there are a lot of things like this you can do. It would eat up a minute of your time and cost a premium to buy a tiny packet of an individually-wrapped biscoff. Or you could spend ~$36 to buy a box of 300 biscoffs that occupy a space in your cupboard, and then every time you fly, you take one out of the box and put it in your carry-on, and resist the temptation to eat it unless you are 10km high.
        • xattt 1 hour ago
          Keep the box, set a chair in the middle of the living room, strap on a VR headset (viewer’s choice) and put on an airline passenger POV video from YouTube. Crunch away at your Biscoff.

          You’re welcome. You just saved thousands of dollars.

      • tekla 2 hours ago
        Like half the article is about why these cookies are popular in flight
  • righthand 1 hour ago
    Americans love sugary factory-dust garbage of course they think it’s a treat. Non-US flights have 100x better service and amenities.
  • prmph 1 hour ago
    Aren't they supposed to be full of sugar? Each time I've been tempted to pick them up when shopping, one look at the ingredients and nutritional profile is enough to dissuade me. I guess trying them once in a while won't kill me, though.

    Apparently, they are a brand of speculoos cookies, and this Wikipedia synopsis is eye opening:

    > speculaas [speːkyˈlaːs] ⓘ refers to the more traditional variant, made with a mix of various spices, which is nowadays most popular in the Netherlands; speculoos [speːkyˈloːs] ⓘ refers to a Belgian variant that omits the traditional spices in favour of caramelized sugar for flavour, and which is nowadays the most common variant in Belgium and worldwide

    So the Belgians enshittified speculaas to create speculoos, pumping it full of sugar, and presented it to the world as something special.

    • wiether 1 hour ago
      They're... cookies. A treat.

      Looking at the nutritional profile of cookies doesn't make sense. You're supposed to eat them in such low quantity/frequency that it doesn't matter.

      • prmph 15 minutes ago
        Yes, cookies are not the most healthy thing, but there are better and worse ones. It is not just even about it containing some sugar. Why replace the spices that made a traditional cookie special, with more sugar? What is distinctive about sugar?
    • skerit 22 minutes ago
      > So the Belgians enshittified speculaas to create speculoos

      Yes and no. This "Speculoos is actually cheap Speculaas" isn't completely true. That's what people like to say today, but the "Speculoos" name has been around much longer than Lotus bakeries. It's just a dialect thing and there is no reason. Some people called it "Speculaas", some people called it "Speculoos", and _then_ a cheaper variant got made and they choose the "Speculoos" term for it.

      It all just sounds really fitting because the "-loos" suffix in Dutch means "without".

      • prmph 9 minutes ago
        Thanks for the explanation. I agree the -loos suffix is indeed (amusingly) fitting, if that's what it means. Specu-loss?
    • notyourwork 1 hour ago
      Yes things made with sugar have sugar.